United
About
Client: United Airlines (united.com)
Contribution: Industrial Design, IoT Integration
Year: 2023
UX / Interaction Designer IV
Tools
Figma · Prototyping · Responsive design · Content strategy alignment · Cross-functional collaboration
I contributed to the modernization of united.com, focusing on content architecture, responsive design patterns, and booking workflows. The goal was to improve clarity, consistency, and usability across devices for a high-traffic travel platform.
The Problems to Solve
United’s digital ecosystem supports complex travel planning tasks across desktop, tablet, and mobile. Inconsistent layouts, fragmented content structures, and legacy patterns created friction for users navigating booking and ancillary services.
Solution
We introduced clearer navigation structures and more cohesive layout patterns to support complex travel decisions. The updated designs reduced cognitive load and improved continuity as users moved between steps and devices.
Impact
The improvements enhanced usability and consistency across united.com, helping travelers complete booking tasks more efficiently while supporting scalable design across future releases.
Key Contributions
Responsive UX improvements across platforms
Content architecture refinement
Booking flow optimization
Cross-functional collaboration
Interaction design support
Solution
Working with cross-functional teams, including product, content strategy, and engineering, I helped refine the information architecture and interaction patterns across key flows.
My work included:
Modernizing responsive design patterns
Improving content hierarchy and clarity
Streamlining booking and ancillary product flows
Ensuring consistency across devices
Supporting usability and accessibility considerations
