Stanford AI Capstone
About
Client: Stanford Capstone (Concept for women athletes)
Contribution: Research, AI UX design, product concepting, and prototyping.
Year: 2025
Designed an AI-powered, cycle-aware recovery experience using wearable data to deliver personalized, transparent insights for women athletes.
The Problems to Solve
BookEase underwent a complete UX redesign, focusing on streamlined user paths and search efficiency. Advanced search algorithms were implemented to guide users to the most relevant categories, and an intelligent recommendation engine was developed.
The checkout process was also streamlined through a multi-step design, reducing load time and effectively decreasing cart abandonment rates.
Solution
Online bookstores often struggle with cluttered categories, convoluted search options, and an unintuitive UI that disrupts the user journey.
These design flaws lead to a frustrating user experience, causing users to abandon their shopping carts and decrease engagement with the website. Moreover, slow-loading pages and confusing layouts add to the poor user retention rates.
