A Community of Memoirs writers wants to build their online following of writers, readers, and subscribers. 

Moving Forewords is a group of 10 memoirists who have been written novels, host podcats and appeared in The Huffington Post, New York Times and more. They wanted a redesign of their blog to improve the UX/UI for better usability and to build their online brand. 


The audience is the users/memoirists who use the platform.

The Deliverables

Revision WordPress blog pages:

  • Homepage
  • About
  • Blog
  • Why Memoir
  • Our Writers
  • Contact Page


Team of two UX/UI Designers in San Francisco

My Role

  • Researcher & User Interviewer
  • UX/UI
  • WordPress Production Specialist 

1. Sitemap Proposal

We did some sitemaps to clean up the information architecture for easier navigation.

Our initial proposal included these pages:

  • About Us
  • Blog
  • Heart Speak/Writing Advice
  • Contact/Signup
Site Map Proposal

2. Wireframes

My team of 2 used Figma to collaborate on iterating the UX of the site and presented to the client for feedback and iterations.

Screen Shot 2019-07-22 at 8.20.27 PM
Screen Shot 2019-08-05 at 4.34.41 PM

3. Production Processes 

01_MF Home Before
02_MF Home After

This site is still in progress and almost to completion.

But contact me for a detailed presentation about the progress that helps the UX/UI.

Selected Work

© 2020 Kristen Kelly. All rights reserved