Design Principles


Color palette provided by the client & “Voice”

We asked our client about who is Pandia Health. “What is its voice?” This helps us know how Pandia Health should be portrayed to the user. We were also provided with a color palette as a guide for the visuals.

“I want Pandia Health’s voice to sound like the cool aunt or best friend.”
— – Dr. Sophia Yen, CEO & Co-founder

Online form design patterns

Lastly, we considered standard form practices specifically how to present multiple choice inputs like radio buttons and checkboxes.