The Design Process
Testing & Approval
Shipped to Customers
A designer, such as me, would take this shell, search for the images and create colorful and layouts that displayed the products and content.
Iterations were made back and forth from the MarCom, to the client (in this case it was DELUXE), and asked to be changed with the designer. Sometimes it took several rounds of iterations for a final product. We worked on SCRUM Agile teams keeping the lines of communication open between the design and MarCom.
Optimized for Mobile Devices
Once a layout was approved by the MarCom, which included the images, the content, and the terms and conditions text area at the bottom of the page with the approriate info, it was ready to be engineered by the email coders.
The designers handed off the finalized high-fidelty comps for both desktop and mobile devices and shipped live to customers via email or posted online.
There were certain restrictions, such images had to be 480 pixels in width for mobile.
Result: Shipped to thousands of customers.